Privacy policy

Last updated: October 22, 2026

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase on https://irond-en.com (the “Site”). The Site is operated by FT LTD (“IronD”, “we”, “us”, or “our”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: data files placed on your device or computer, often including an anonymous unique identifier.
  • Log files: track activity on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
  • Web beacons, tags, and pixels: electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase on the Site, we collect certain information from you, including:

  • First and last name
  • Billing address
  • Shipping address
  • Payment information (processed by our payment providers)
  • Email address
  • Phone number

We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Order Information to:

  • Process your orders (payment, shipping, order confirmation, invoicing)
  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide you, in accordance with your preferences, with information or promotional offers relating to our products or services

We use Device Information to:

  • Detect and prevent potential risks and fraud (including via IP address)
  • Improve and optimize our Site (browsing behavior analysis, marketing performance, statistics)

We also use cookies to keep track of the items in your shopping cart, including when a cart is abandoned, so that we can send you a reminder where you have agreed to receive one.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third-party service providers to help us use it as described above. For example:

  • We use Shopify to power our online store.
  • We use Google Analytics to help us understand how our customers use the Site.

We may also share your Personal Information to:

  • Comply with applicable laws and regulations
  • Respond to a lawful request (subpoena, search warrant, etc.)
  • Protect our rights

SMS opt-in consent data is never shared with third parties.

BEHAVIORAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising through the settings of:

  • Facebook
  • Google
  • Bing

You may also opt out via the Digital Advertising Alliance opt-out portal.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA):

  • The right to know what Personal Information we collect, use, disclose, and sell
  • The right to request deletion of your Personal Information
  • The right to opt out of the sale of your Personal Information
  • The right not to be discriminated against for exercising any of these rights

If you are a resident of the European Economic Area or the United Kingdom, you have the right to access the Personal Information we hold about you, to ask that it be corrected, updated, or deleted, and to object to or restrict its processing.

To exercise these rights, please contact us at: contact@irond-en.com

We process your data to fulfill contracts we have with you (e.g. orders), or to pursue our legitimate business interests. Where we send marketing emails, cart reminders or use advertising cookies, we rely on your consent, which you can withdraw at any time.

Your data may be transferred outside the UK and the EEA (for example to Shopify in Canada, and to Google and Meta in the United States). Where this happens, we rely on adequacy decisions or standard contractual clauses to protect it.

For visitors in the UK, EEA and other regions where required, analytics and advertising cookies or pixels are only placed after you consent through our cookie banner. You can change your choice at any time.

We share Personal Information with advertising partners (such as Meta and Google) for cross-context behavioral advertising, which may be considered a “sale” or “sharing” under California law. You can opt out through the “Your Privacy Choices” link on our Site.

You also have the right to lodge a complaint with your local data protection authority (in the UK, the Information Commissioner’s Office).

DATA RETENTION

We keep Order Information for as long as needed to fulfil your order and handle guarantee claims, and for up to 6 years after purchase to meet our legal and accounting obligations, after which it is deleted.

MOBILE MESSAGING / SMS

If you opt in to SMS marketing, you agree to receive recurring automated marketing text messages at the number provided. Consent is not a condition of purchase. Message frequency varies; message and data rates may apply. Reply STOP to unsubscribe or HELP for help. This Privacy Policy also applies to the information we collect through text messages.

CHANGES

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For questions about our privacy policy or to file a complaint, please contact us at:

contact@irond-en.com

FT LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom